Have you thought about why batteries are located near the checkout in the grocery? Or why almost all of fast food establishments have the same colored interiors? Have you ever had an “impulse” buy online with a product that almost spoke to you and played with your emotions up to the point that you said to yourself “I need this”?
This is the other side of marketing – Shopper Psychology. There are experts and companies that study the elements that influence a person to buy – online or offline. 16best.net has created this very detailed infographic all about Shopper Psychology – read through it and I’m certain you can implement some of these ideas into your own business: