User-generated content (UGC) is a great way for you to interact with potential customers and for those customers to share their experiences. It’s one of the best ways to show your clients that you care about them and their experience on your website.
User-generated content is probably the hottest trend on the web today. You've likely seen user-generated content on Instagram and other social media platforms, but don't know how to use it in your eCommerce business? I'm going to show you how you can add user-generated content to your Shopify store with these five tips.
Tip #1: Add a User Gallery
User galleries are something that most stores should have in their site. There is no better way to engage with your customers, loyal followers and potential new customers than by showing them photos and videos of your products. We are in a world where there is more content than ever before and if you want to be successful online, you have to have a way other than publishing blog posts exclusively and hoping that people will find your content interesting enough to click through from social networks on a regular basis. User galleries allow users to reference your products and become familiar with them easily through a simple drag-and-drop interface.
Users will want to add photos of their products to the store they're viewing, so they can see them in their own cart or browsing the shop. The provided space should be used effectively, and making good use of it is important.
The first step to adding UGC to your shop is to create a UGC section in your store. The best way to do this is by creating a User Gallery. This will enable your customers to upload images of their work on the site and then vote for the best ones, which will become featured. Your shop's visitors will be able to see all of the user-generated content you have on the page and how it looks in real-time as soon as they click on it.
Tip #2: Give Customers a Reason to Submit Content
If you want people to submit content on a regular basis, you need to provide them with a reason. You could simply ask them via email or make it easier by giving them specific incentives like free shipping or discounts on future orders. But the best approach is to give them another reason to submit content—something that they can actively participate in and improve the quality of their own product photos, descriptions, and customer reviews.
It's simple: if you want to build credibility, create an incentive for your customers to submit content.
Vendors can always benefit from adding user-generated content (UGC) to their store. Why? Because it helps you earn new customers and gives your customers a reason to submit content.
Users are more likely to submit content if they have a reason to do so. A good reason is important because users have reasons for everything they do, so incorporating a sense of urgency may help increase your submissions. For example, if you're running a contest that encourages entries and customers are able to cash in on the prize by submitting their own content — this is a great way to increase their enthusiasm.
We all know that Shopify can be used for more than selling physical products. The possibilities are endless, and this is one of the reasons why we recommend leveraging user generated content as a sales-driver. In other words, it's a way to give customers an incentive to talk about your products to their friends, followers, and social networks. This is great for building brand awareness and generating inbound leads through organic channel growth.
Tip #3: Utilize User-Generated Content in Your Advertising Campaigns
Utilizing user-generated content in your advertising campaigns is the third tip for adding UGC to your Shopify store. This can be one of the most effective ways to get more traction for your product among customers who are already interested in it.
When it comes to effective advertising, it's all about the content.
The thinking is that if you can get your product or service in front of an audience who cares about what they're seeing, they're more likely to pay attention and be interested in your message. That's why user-generated content (UGC) is so important when it comes to advertising campaigns.
UGC is content created by people who are not affiliated with your company or its brand. It's usually something that someone posts on social media, such as Instagram or Facebook. UGC can be anything from a photo or video posted by a customer showing how much they love your product to a blog post describing why they love your brand and what makes them want to share it with their friends and family.
UGC can be especially helpful when it comes to building brand awareness because it gives potential customers a chance to see how much others love your company without having to spend money on advertising yet.
How do you know if the content that your users are providing is effective? It's simple: if your ads aren't driving sales, then it's time to reevaluate your strategy.
The most effective content on social media is often user-generated. That's because people are more likely to share something interesting or unique that they've discovered themselves rather than just looking at what others are sharing. That makes it easier for you to build relationships with your customers, which means they're more likely to be receptive when you send them more relevant messages about your products or services.
UGC campaigns can be used to promote an event, product or service and they are one of the most effective types of marketing campaigns. UGC campaigns have the potential to reach millions of people who are passionate about your brand.
Tip #4: Create a Dedicated User-Generated Content Page
Creating a dedicated user-generated content page is the most important thing you can do to start making money from your Shopify store. Here's why and how…
If you have done a search for user-generated content (UGC) on the Shopify store, you will have noticed the various plugins that can add UGC to your store. However, most of these plugins are fairly bulky and confusing. In order to help answer some questions about creating a dedicated user-generated content page, we'll outline 4 steps on how to go about doing this in the easiest way possible.
Step 1: Create a page for UGC
This might seem like an obvious step, but it's important to make sure you have a dedicated page for user-generated content. This way, you can easily add any new categories of content that you want to feature on your store.
Step 2: Add the plugin
Once you've created your new category page, it's time to install the plugin that will help you manage it. There are many plugins available, but we recommend using the Easy UGC plugin for Shopify. This plugin makes it easy to create new categories and add them to your store later on.
Step 3: Add content types
Another thing that's important to remember is that there needs to be a way for people who submit content to be able to edit their submissions or delete them entirely from your site if they don't want them there anymore. So make sure that you either create an admin section where they can do this or add another field in your product pages so they can easily edit their submissions there as well!
Step 4: Publish!
If you want to really stand out in the crowd, you should actively seek user-generated content that goes into your store. Not only will it improve your store's search engine optimization, but it'll also help bring back potential customers and enhance the experience for your online shoppers.
Tip #5: Show Off UGC on Social Media
In a world where everything is judged by its share of likes, shares, and followers, it's easy to get swept up in the hype.
But while social media is an important part of any business's marketing strategy, it's not the be-all-end-all. If you want your business to succeed, you need to focus on creating quality content that people will actually want to read.
UGC (user-generated content) is a great way to get started with this process. It can help you learn more about your audience and generate ideas for new content that they'll love.
Show off your store's UGC on social media. This will help you gain followers who are just as passionate about your products as you are. It also helps if they use the same social media platforms you do, but that's not always possible. Use hashtags like #shopify to get people to check out your shop's UGC when they search for them.
You don't have to buy advertising on social media to go viral. Your user-generated content can help you get noticed and generate sales without spending a dime.
One thing is certain: you cannot rely on your products alone to bring in consumers. Instead, it's essential that you establish a level of brand awareness and create a community-driven atmosphere on your store. Establishing your own forum can be a good start, but you can also try adding user-generated content to your Shopify store.
By the time you've polished your product enough to develop a Shopify store for it, you've probably given it serious thought – that's why you decided to build it. You've also probably encountered other entrepreneurs or small business owners that have done the same thing. If you're going to succeed, you need every advantage in your corner – user-generated content can be one of those advantages.
The bottom line is that creating a great product can take you a long way, but at some point, you might want to consider adding UGC. Of course, this isn't to say that it's all necessary. Some of the best shops don't use any user-generated content, but there are a number of situations where it can work well for you. It all comes down to your own business model and what works for you in the long run.