A blog is a powerful tool for improving your search engine rankings when used correctly. A blog post is a page of content or an article on your website that is created by you, the website owner. Take advantage of blogging to make connections with your visitors and increase traffic to your website.

The benefits of running an ecommerce blog are many: it's a great way to earn authority, establish yourself as an expert in your field, build trust with potential customers, and more. But one of the most important reasons to start blogging is that it helps you stay in front of your audience regularly.

This guide will show you what Shopify apps to use and how to create search engine optimized blog posts.

1. CREATE BLOG POSTS THAT HAVE VALUE

Blogging is one of the most effective ways to get traffic to your Shopify store.

In fact, according to a study, websites that publish new content regularly get 2.3x more traffic than those that don't.

But simply publishing blog posts isn't enough to build an audience and get organic traffic from search engines. You need to create blog posts that have value for people to get the most out of your investment.

This can mean anything from product reviews, tutorials, and tips to stories about customer success or personal anecdotes about entrepreneurship. The important thing is that people will want to read what you have to say and learn from it.

I recently had the opportunity to read a blog post from Seth Godin. In it, he talked about what makes a blog post valuable for readers.

Here are some of the characteristics he mentioned:

It's not just about you — The point is not just to tell your story or share your opinions. It's about helping others solve their problems, whether that's by giving them advice or sharing knowledge and resources.

It's not just an ad — Blogging is a way to build relationships with your readers, so don't use it as an excuse to hawk things they're not interested in. If they need something specific, they'll ask for it (or find it elsewhere).

It has a point — Your blog post should have a clear purpose that fits into the bigger picture of your business or career goals. You can write about whatever topics interest you personally, but be sure that each piece has value for your audience first and foremost.

It's backed up by facts — There's nothing wrong with sharing your opinion if it's backed up with facts and information from reputable sources like books or articles written by experts in the field. Your opinion might be interesting, but don't expect people to take it very seriously unless

2. OPTIMIZE YOUR POSTS FOR SEO

Optimizing your ecommerce blog posts for SEO is a must if you want to increase the number of visitors to your website and increase sales.

Three main factors determine how high or low your blog posts rank in search results:

Content - The more unique and relevant content you have, the better. You can also optimize your content for keywords by using them naturally in your articles, rather than stuffing them in as many times as possible.

The more unique and relevant content you have, the better. You can also optimize your content for keywords by using them naturally in your articles, rather than stuffing them in as many times as possible.

Links - Links from other websites are one of the most important factors that affect how well a blog post ranks in Google search results, so getting other sites to link back to yours is crucial. You should also make sure that all of the links on your site are nofollowed so they don't pass any value to search engines.

Links from other websites are one of the most important factors that affect how well a blog post ranks in Google search results, so getting other sites to link back to yours is crucial.

If you're trying to get backlinks from other websites, there are a few things you can do.

1. Start with your network

2. Find related sites in your niche

3. Use social media and content marketing

4. Use influencer marketing

Optimizing Your Title Tag: Your title tag is the first thing people will see when they search for products or services on Google. A good title tag includes keywords that customers use when searching for products like yours, but it also needs to be catchy so people will want to click through and read more of your post.

The title tag is one of the most important elements of on-page SEO because it’s what people see in their search results when they’re looking for something specific. It’s also what other websites and blogs use to link back to your site, which improves your SEO.

When writing a blog post, here are some things that can help you optimize the title tag:

Use keyword research to find out which words searchers are using to find content like yours. Use those words in your title tags and meta descriptions so they appear higher up in search results when people look for them.

Choose one or two main keywords that describe what your post is about, but don't stuff them in there just because they're popular; if they don't fit naturally into the flow of your sentence, leave them out

Optimizing Your Meta Description: The meta description is also visible in search results, so it should include a summary of what your post is about (typically between 150 and 160 characters) plus any relevant keywords. This information helps potential customers decide whether or not they want to click through and read more of your post before deciding whether or not they want to make a purchase.

Including Keywords in Your Content: It’s important to include keywords throughout your content because it helps Google recognize what’s being discussed in a post so it can rank it accordingly

1. Use your keyword early in the title – if you have a long title, then put the keyword at the end of it.

2. Use your keyword in the first paragraph of the body – this will help Google know what the content of your page is about.

3. Use synonyms of your keyword – don't just repeat "best way" over and over again; use other words that mean the same thing (e.g., best practices). In fact, Google prefers synonyms over exact matches!

4. Keep paragraphs short – paragraphs should be no longer than 3 lines so people can scan them easily when reading online

Section: Check for duplicate content

It’s critical to avoid duplicate content on your ecommerce blog. Duplicate content can harm your SEO, lead to indexing issues, and cause Google to punish your site for low-quality content.

If you’re looking for a tool to help you check for duplicate content on your ecommerce blog post, here are my two favorites:

Copyscape – This is one of the most popular tools for checking duplicate content online. It supports multiple languages and has a simple interface that makes it easy to use. The basic version is free but if you want more detailed results, you will have to pay for a premium account.

Duplicate Content Checker - This is another great tool for checking duplicate content online. It has a simple interface and offers a lot of useful features like keyword research, a URL checker, and more! There is also an API available if you want to integrate it into your website or app.

3. USE INTERLINKING TO IMPROVE THE USER EXPERIENCE AND BOOST PAGE VIEWS.

Interlinking your pages is an important part of SEO. It helps Google find the related content on your site, and it makes it easier for visitors to navigate your site.

The benefits of interlinking include:

Better search engine rankings - Google uses internal links as a ranking factor. The more internal links you have, the more likely it is that Google will rank your pages higher in search results.

Increased traffic - Visitors can use internal links to easily navigate from one page to another on your site, which leads to increased page views and time on site.

Improved user experience - Visitors can quickly jump from one piece of content to another without having to search for it, or exit out of a page and come back later when they're ready for more content (e.g., buying something).

4. PUBLISH CONSISTENTLY

When you're running an ecommerce business, it's important to stay relevant and provide value to your customers. That's why it's so important to publish consistently with an ecommerce blog post.

However, it can be difficult to keep up with the demands of running a business while also writing blog posts. To make sure that you don't fall behind on your publishing schedule, here are some tips to help you publish consistently with an ecommerce blog post:

Create a blogging schedule. When you're first starting, it may seem like there are plenty of hours in the day to write a new blog post every day — but eventually, you'll find yourself struggling to find time in your schedule for all of the tasks that need your attention. To avoid this problem, create a blogging schedule and stick to it! Try using an editorial calendar app like Planoly or CoSchedule so that all of your content is organized in one place and easily accessible from any device.

Write at least one paragraph per day. If you're worried about not having enough time in the day to write new content for your store, try writing just one paragraph per day instead of trying to complete an entire article in one sitting. This will help keep the momentum going

Here are some tips on how you can keep your blog updated with interesting content:

1. Plan your blog posts in advance.

2. Write down ideas for future blog posts as soon as they come to mind. This will help you stay organized and focused on what you want to write about, instead of spending time trying to come up with something when it's time to publish.

3. Set a regular schedule that works for you (e.g., Mondays, Wednesdays, and Fridays). Then stick with it so that readers know when they can expect new content from your brand business blog.

4. Make sure each post has its own focus so that readers know what they can expect when they read an article on your website — this will help them decide whether or not they want to continue reading other articles in the future!

5. PAY ATTENTION TO OPTIMIZED BLOG IMAGES AND VIDEOS.

The images you use on your blog are a key part of the content you produce. They can add humor, personality, and emotion to your writing, as well as make it more visually appealing.

But how do you make sure that your blog images are optimized for search engines?

The good news is that there are some simple steps you can take to ensure that your blog images are optimized for SEO purposes.

Choose an image file type that is supported by Google Images so it can be indexed and ranked in Google search results. If possible, prefer JPEG over PNG or GIF formats because they have been proven to be more effective than other formats when it comes to SEO purposes.

Make sure the image has a descriptive file name (for example, “black-and-white-cat-on-white-background”) so it’s clear what the image shows. You can also add keywords related to what the picture depicts (for example, “black cat”). This will help with ranking on search results pages.

Make sure that all meta information such as titles and descriptions are correct and informative so that users can easily understand what the image depicts; this will also improve its ranking on search results pages

Blog videos are an important part of your Shopify store. They help to increase the number of time customers spend on their site, which can lead to more conversions and sales.

You need to make sure that you're using them properly, though. Here are some tips on how to do so:

1. Make sure the video is relevant

If a customer comes to your blog or website and sees a video that isn't even remotely related to what they want or needs, it will turn them off immediately. Make sure that your video is relevant to the blog post or page that it's on.

2. Use captions

For people who don't have headphones or speakers, captions are essential for understanding what's going on in your video (and there are many other reasons why you should use them too). It also means that search engines can read your content as well as anyone else who may be viewing it on their phone or computer screen without sound capability available.

Section: Add social sharing buttons to your posts.

I'm sure you've noticed that many of the websites that appear on the first page of Google search results have a social sharing button on each post. This is because Google values sites that are frequently shared on social media.

Why should I add social sharing buttons to my posts?

Having a few social sharing buttons on your blog helps people discover your content and share it with their friends and followers through their favorite channels. Not only does this help you get more traffic, but it also helps you rank higher in search engines like Google.

How do I create a post template with social sharing buttons?

Shopify has several themes that come with built-in support for adding social sharing buttons to your posts, including Visual Composer and Blogify. If you're using another theme, you can use a plugin such as Share Buttons by YITH or AddThis to add the necessary code to your post templates.

6. PROMOTE YOUR CONTENT ON SOCIAL MEDIA.

Promoting your blog content is an essential part of blogging. It helps you gain more traffic and followers. Your audience will know about your blog, which means they’ll be more likely to visit it, subscribe, and read your posts!

Promoting your blog is not always easy because there are a lot of factors that affect how much traffic you get from a particular post. But there are some basic things you can do to make it easier for people to find your content on social media.

Here are some tips for promoting your blog content:

1. Use the right hashtags for each platform

2. Use visual content like photos or videos

3. Try different strategies for different platforms

Takeaway: These steps will help improve your Shopify blog's SEO and traffic

Remember, the focus of your Shopify blog content should be around providing value to your customers. The more you can do that, the more likely it is that you'll get your visitors to stick around, share your content with others, and see a return on your investment in SEO traffic.

CONCLUSION

By focusing on content, you will attract both people to your blog and search engines, which in turn can direct traffic to your Shopify store. The power of the long tail will be working for you too: if one post attracts ten visitors, and if ten other posts on your blog get just one visitor each, your blog's aggregate traffic might just tip it over the 100,000 pageviews per month marker, which is what Shopify deems to be a site that is making enough revenue to cover hosting costs/taxes.