If you run a business, chances are you have dreamed of creating an interactive assistant who can help drive your website’s traffic and sales.

If you're an ecommerce business owner, it's important to have interactive assistants that can provide tailored services and advice. The problem for most businesses is trying to create complex processes that work for their unique store. With the help of Shopify, you can create a more personalised approach with your interactive assistants.

Having a great digital assistant in Shopify can be the key to selling more. With the growing number of hand-held devices, shopping is becoming even more convenient for consumers. Stores that can provide an interactive experience will capture more traffic and sales.

Shopify Assistant: The Future of Virtual Assistant AIs

Shopify Assistant is the world's first virtual assistant that lives in the cloud and can be accessed from any device. Shopify Assistant is the future of virtual assistants.

Shopify Assistant uses artificial intelligence (AI) to help you run your business more efficiently and effectively. It's a real person with a real personality who can help you manage your business from anywhere in the world, 24/7.

Shopify Assistant knows everything about your products, customers and products. He can make recommendations on what to sell next and what should be discontinued in order to increase sales. He also helps you manage inventory, orders and customer relationships by providing status updates on each customer's order status or by reminding you about upcoming deadlines for shipping when needed.

What Exactly Is Shopify Assistant?

Shopify Assistant is an AI chatbot that helps you with all of your Shopify orders.

It is a web-based tool that makes managing your Shopify store easier. Here's what it can do for you:

1. Manage orders. See which products are selling, and how much profit you're making on each one.
2. Track sales data. See when customers click on links in emails or follow through on a purchase, so you can optimize your marketing campaigns accordingly.
3. Optimize websites. Automatically fix issues with your website — like broken links, missing images and other errors — so customers can find what they're looking for when they visit your store.

With Shopify Assistant, you can now use your Shopify store as a foundation for an online business. Send leads directly to your store, keep them signed up to recieve automatic e-mails, automate messages like cart abandoners and send automated emails based on customer behaviors such as past purchases.

Why Should You Use It?

There are many reasons why you should use Shopify Assistant. The most obvious is that it's a tool that will save you time, effort and money. Here are some of the other benefits:

• You don't need to be an expert in ecommerce.
• You can access all the information you need without having to learn how to use new software or apps.
• It's easy to understand and use.
• The app can be used on desktop computers as well as mobile devices.

If you're trying to decide whether or not Shopify is worth a try, we would say that learning more about the platform is worth your time. Shopify excels at catering to those who are just getting started, those with smaller-scale operations and shops, and those looking to get into eCommerce as opposed to brick-and-mortar or traditional retail. This may not be the right choice for you if you're already established in your business—but it could be the perfect option if you're just starting out. After all, everyone has to start somewhere, and Shopify can help you achieve success faster than you might think.

How Can Shopify Assistant Help?

If you use Shopify's free Shopify Assistant app, you'll get notifications when new products are added to your store or when a customer places an order. You can access these notifications directly from the app and make changes right away.

The Shopify Assistant app also lets you view your orders and sales history. You can see how much each sale has cost and what number of items have been sold per day, week or month. If a customer hasn't ordered anything in over a year, for example, you can contact them directly with a message about what they missed out on.

The Shopify Assistant app also includes tools for creating inventory reports and managing data such as shipping rates and policies.

Who Is Shopify Assistant For?

Shopify Assistant is for small and medium-sized businesses that want to grow quickly, but don't have the time or resources to set up a complex website. It's also for people who want to create a store without using a CMS like WordPress.

Shopify Assistant offers everything you need to start selling online:

• A beautiful storefront (no coding required)
• A fully customizable ecommerce platform
• Amazon Web Services for hosting your site (and all of your products)
• Commerce API integration with Stripe and Authorize.Net for payment processing

What Is the Future of Shopify Assistant?

The future of Shopify’s assistant is not yet clear, but it seems like it will be a big one. The company is taking its first steps into the world of AI and machine learning by building out its assistant functionality. This will allow users to get information about their stores right in the app and make on-the-go decisions about how to grow them.

This is an exciting time for ecommerce companies. As technology advances and we enter into an era where humans are replaced by machines, we will see a lot more automation in retail as well. We can expect that we will see robots taking over jobs from humans, but what does this mean for us?

Conclusion

Although it's definitely not for everyone, and you'll have to put in a bit more legwork than you would with some other, less customizable options, Shopify Assistant is a good option for serious e-commerce entrepreneurs who want to get the most out of their platform. If you're willing to put in the effort, then it can't hurt to give it a try.

There are lots of ways to earn additional money with Shopify. But not a lot of people realise that giving away things can be a great way to do it. Giveaways can even be a great way for your current customers to get some extra free stuff with no purchase necessary. For example, if you're selling a product like eBooks or courses and offering it in exchange for reviews on Amazon, relationships with your customers are already built so why not give them something if they buy from you?

When you are selling your products on Shopify, you can use giveaways, and discounts to promote the products. This article provides a step-by-step guide with all the necessary steps so you can set up your first giveaway in no time.

Step 1 - Choose A Giveaway App

The first thing you need to do is choose which app you want to use to run your campaign. There are many options to choose from including:

Giveaways Manager – This is the most popular giveaway app and it makes it easy for you to create your own giveaways.

Giveaway Creator – This app allows you to create your own giveaways without having any technical knowledge of programming.

BuySellAds – BuySellAds offers a variety of tools that make it easy for you to run your own campaigns or manage others’ campaigns.

Giveaway List Generator – The Giveaway List Generator allows you to generate a list of potential winners who have entered the giveaway so that all marketing campaigns can be targeted at them.

Step 2 - Set Up The Giveaway Model

The second step is to set up the giveaway model. There are many different types of giveaways, but we'll focus on two: a simple single-entry giveaway and a multi-entry giveaway.

A simple single-entry giveaway is just that — only one entry per person. You can use an email address or Facebook login to collect entries. This is a great option if you have a limited budget and want to test out your app before spending more money on promotion.

A multi-entry giveaway lets entrants register multiple times and enter their email address multiple times as well as their Facebook login information. This offers more chances to win, but it's more expensive to run since each entry costs money.

Step 3 - Set Up Prizes And Add Product Information

To create a giveaway, you need to set up prizes and add product information.

Prizes. Giveaways can have multiple prizes and you can add images for each prize. In the Giveaway Settings, click on the "Prize" tab. Here you can enter the details of each prize, including text descriptions and links where customers can learn more about each prize or purchase it directly from your online store. You can also choose if you want your customers to earn points or get free shipping when they win one of your giveaways.

Product information. You'll be able to add different product categories for your giveaway and enter their prices, quantities available and other information about the products in these categories.

Step 4 - Setup Your Giveaway Options

Step 4 - Setup Your Giveaway Options

Now that you've created your giveaway and added it to your store, you need to setup the options. These are the different things that can be changed when setting up a giveaway.

Giveaway Options:

1) Giveaway duration - This is the time it takes for someone to enter the giveaway. The default is 7 days, but this can be changed if you want. It's best to keep this fairly short so people don't get bored with entering each day and not winning anything.

2) Winner announcement date - This is when you'll announce who has won the prize (either through email or social media). Make sure this falls within the time frame of when people have entered your giveaway!

3) Winner notification method - You can choose between email or Facebook Messenger as your winner notification method. Email is preferable as it allows people to opt-out of receiving notifications if they don't want them (this is especially useful for large giveaways where lots of emails could clutter up their inboxes). Facebook Messenger is useful for larger giveaways where there might be thousands of entrants, but is also more likely to get lost in their inboxes. I recommend using both methods if possible so you're covered whichever happens first!

Step 5 - Add Additional Pages

You can add as many pages as you want to your giveaway. Each page will have its own unique code, so you can use any of your existing pages from Shopify. If you don't have any, then it's time to create some.

To add a new page, go to Settings > Pages > Add New Page. Enter the name and description for the page, then click Save.

The next step is to create a giveaway code for each item on this page. Go back to Settings > Giveaways and click Create Code button next to each item that you want to give away (you'll need to do this for each entry). You'll then be asked what type of code you'd like—we recommend using a combination of text and numbers (like this one), but feel free to use whatever works best for your brand.

Step 6 - Publish And Promote Your Giveaway

Now that you've set up your giveaway, it's time to promote it! There are a few ways to do this, but I recommend using social media platforms like Facebook and Twitter. You can also use sites like Facebook Ads, Google Adwords and Instagram Ads.

Facebook Ads: With Facebook ads you can target specific audience groups with your giveaways. For example, you can target people who have visited your website in the last 30 days and people who live in certain states or countries. You can also select custom audiences based on age range, gender and interests so that you only show ads to people who are interested in what you're promoting.

Google Adwords: Google Adwords is another way to target specific personas with your giveaways. It's similar to Facebook except that instead of targeting people who have visited your website in the last 30 days, Google will target people based on demographics such as age range, gender and interests. You can also choose keywords that are related to your product or service so that when someone searches for these keywords they see your ad on top of the search results page (SERP).

Instagram Ads: If you want to get creative with your giveaways, I recommend going with Instagram ads for two reasons: 1) Instagram ads are pretty inexpensive and 2) they allow you to target people in specific age groups based on their location (e.g., people in New York City).

Step 7 - Analyse Your Giveaway Data And Improve Future Giveaways

If you have set up your first giveaway, you will have a lot of data on how it performed. After all, that is why you set up the campaign in the first place! But what can you do with this data?

As we mentioned earlier, some people use their data to improve future campaigns. For example, if you want to run a giveaway for your store's birthday, then you can see which products are most popular and which ones aren't doing so well.

This information can be used to make future giveaways better than before. You could even create another giveaway with just these products and offer them at a discount or free shipping with an additional purchase.

Conclusion

While Shopify is among the easiest e-commerce platforms to use, there is a certain level of complexity to setting up your first giveaway. Once complete, however, you can create another giveaway whenever you please. Soon enough, you will be on your way to improving sales while gaining brand exposure. As is often the case, the hard part comes with putting together your initial giveaway. With that in mind, make sure to follow the instructions closely and ask for assistance along the way if needed.

A loyal customer is worth more than money. A loyal customer can be an asset. Loyalty programs are one of the best ways to build relationships with your customers, as well as increase sales in stores.

What makes a loyalty program successful? Does it matter if the customer signs up for your loyalty card? How about those who don't? What's the best way to get customers to sign up for your loyalty program? I have set up many different loyalty programs over my time in retail. Some of them have been fantastic, while others fell short.

But how do you set up a successful loyalty program? This blog will help you create a good program for your business.

Give customers a reason to sign up

There are many reasons why customers would sign up for a loyalty program. Maybe they want the benefits that come with being a member or they just want to save money by getting free products and services. Whatever the reason, you need to find a way to make it worth their while.

In order to do this, you will need to build in some kind of incentive into your program that will entice people to join. If you're sending coupons out regularly, then there needs to be something exciting in them so they want more than just a coupon. If you're giving discounts on certain items or services, then there needs to be something special about those discounts that makes them want more than just a discount.

Make it easy for customers to sign up

The first step in setting up a loyalty program is to make it easy for customers to sign up. You want to make sure that you can collect their email addresses, so that you can send them newsletters and special offers. You also want to make sure that they can create an account, so that they can track their purchases and see how much they've spent in your store.

It's important not to make the signup process too complicated or intimidating. The more hoops you ask them to jump through, the less likely they are to follow through with signing up. And if someone does sign up, it's important that you send them an email immediately after they're done, thanking them for taking the time to register.

Use your loyalty program to build connections with your customers

A loyalty program is a great way to keep customers coming back. And the best way to build a loyal base of repeat customers is to use your loyalty program as a way to build connections with them.

When you offer a reward for buying something, people will expect that you'll have more rewards on the way. They'll also expect that they won't get those rewards until they've been loyal customers for a while.

But what if there was another way around all that? What if it was possible to get people signed up right away so that you could get their business without needing them as long as you had something worth giving them?

That's where a loyalty program comes in handy — it allows you to do just that. If someone signs up for your loyalty program, they're giving you permission to contact them again when there's something else worth offering them — and maybe even getting them into one of your other programs too, or at least making an introduction between your business and theirs.

Communicate benefits and features clearly

When you're setting up a loyalty program, it's important to communicate clearly what it will give you. If you're not clear with your customers, they may not understand what they are getting, or they may think that they don't want to participate in the program, even if they do.

Make sure all of your customers know about the program before they join it. You could do this by putting information in your newsletter or on the front page of your website. You can also send emails or text messages about it to those people who aren't already signed up for your email list.

For example, if you're selling physical products like clothing or accessories, it's easy enough just showing pictures of what you have in stock and letting the customer know what they're getting when they buy something. But if you're selling digital products like ebooks or software downloads, this can be much harder because there's no real product that people can see or touch first hand.

The solution here is to use images of the actual items that are being offered so that people can get an idea of what kind of quality they'll be getting before purchasing anything at all. This makes them more likely to purchase from your store because they understand what kind of product is being sold.

Choose rewards that motivate your customers

When you're thinking about choosing rewards, think about what motivates your customers. If they're motivated by money, then offering discounts or loyalty points might be more effective than cash. If they're more motivated by the experience of shopping at your store and getting something nice, then offering a discount or gift card might be more effective than cash.

If you want to do both—offer discounts and rewards—then it's important to choose the right rewards for each customer. If they're not interested in anything but discounts, then it's probably not going to work very well.

If a reward is too small or too difficult to earn, it won't be motivating enough to keep your customers coming back. And if it's too easy to earn, people will stop participating in the program.

Instead of offering a single reward for every purchase, try offering multiple different rewards throughout the year. For example, instead of just giving out a $5 gift card for every $50 spent at your store, offer a $20 gift card for every $100 spent at your store every quarter. This way, customers will have more incentive to continue shopping at your store and earn even more rewards!

Make sure your rewards are valuable to your customers

The most successful loyalty programs are the ones that offer something valuable to customers. That's why it's important to make sure you're offering rewards worth using.

If you're offering a free sample of something and the customer doesn't like it, they'll never use the reward again.

And if you're offering a coupon for a free item and the customer doesn't want to use it, they'll just give it back to you.

Make sure the rewards are worth using and try to offer them in multiple ways so that they can be used by different types of customers.

For example, if you have a loyalty program where people earn points by shopping at your store or signing up for email updates, make sure there are different ways for people who want to redeem their points.

You could have something like 'get 10 points for every dollar spent' or 'get five points per dollar spent'.

Ask for feedback on your loyalty program

We've all been in situations when we're asked to rate a new product or service. The question is usually phrased like this: "Please rate your experience with the new service/product on a scale of 1-10."

I always ask the customer what they think about the loyalty program and why they're giving it such a high or low score. If they don't give me an answer, I ask them again. Once they've expressed their feelings, I'm ready to move forward.

Many times, customers will say something like, "I was satisfied with how easy it was," or "The program seemed like a good idea." If this is the case, then you can move forward with your loyalty program based on those answers alone.

Conclusion

To summarize, a loyalty program can be great for helping to expand your business and keeping customers happy. The benefits include: more loyalty from repeat customers, new customers drawn to your store for special offers, higher levels of customer engagement, more sales, and a feeling of goodwill in your community toward your business. So if you haven't set up a program yet, whether for your eCommerce store or brick-and-mortar retail location, now is the time!

Trust is the key ingredient to building a positive brand. Trust is what leads to sales, leads to return customers and increased customer loyalty. The first step in improving conversion rates is setting up your site so it generates trust signals.

Trust signals are ways to tell people that you're trustworthy. They imply a safe experience for customers and can be achieved through any service provider, including your own business.

As a marketer, it’s vital to pay attention to these signals and make a valuable connection between you and your customer. These trust signals form the foundation of a healthy relationship, which will elevate your conversion rate.

Conversion rate optimization is essential for any website, but here are six practical ways to increase your conversion rate using trust signals.

Security Badges

One way to make your website secure is to use badges. Badges are a good way to show that the website is safe and trustworthy. They can be shown on the front page of your site, or in the footer or sidebar area of your site.

Badges are a good way to show that the site is secure and trustworthy, because they help users make an informed decision about whether or not they want to visit that site. The badge can be displayed as a simple image or as an animation, and it can be displayed on both desktop and mobile browsers.

Testimonials

Testimonials are one of the most effective methods for building trust on a website. They show that you're listening to your customers, and they demonstrate your expertise. They also provide evidence that you're able to deliver on your promises.

You want to show that you have been doing things right for years and that your reputation is worth defending. It sends a message about how good you are at what you do, which is important when trying to convince new customers to buy from you in the future.

For example, if you're selling a product, a testimonial from an actual customer will help your prospects believe that it works. If you're selling a service, testimonials from past clients will convince them that you've earned their business.

Testimonials are short, honest and to the point. They can be a company’s logo in a nutshell or even just a single word. The key is to make sure that you have enough testimonials from different customers who can speak for your product or service.

Customer Service

Customer service is the best way to get your customers to send you more money.

When customers complain, they are often complaining about a problem with your product or service. Sometimes, they are just venting their frustration because they have an issue with you as a person. However, when they complain and ask for help, their goal is to resolve the problem and keep their business with you.

When you respond quickly and efficiently, it shows customers that you care about them and want to help them solve their problems. This makes them more willing to buy from you again in the future, even though they may not have found an alternative solution for their issue.

Customer service can be applied across all industries, but it's especially important when dealing with consumers. Consumers are typically more sensitive than businesses when it comes to customer service issues because they can't afford to lose sales from bad experiences or poor communication from businesses.

Security Seals

Security Seals are a great way to show your visitors that you care about their security and that you have taken steps to keep them safe. They are also an effective way to tell Google that your website is trustworthy, which can help you rank higher in search results.

If you have a WordPress site, it’s easy to add security seals to your site by adding one of these two plugins:

1) WP Security Seal Generator – This plugin lets you create a security seal for your website. You can choose from different colors and sizes. It also has some other features like being able to add multiple seals at once and even adds analytics tracking code so that you can see how many times each seal is clicked on.

2) WP Security Seal Generator PRO – This plugin has all of the same features as the free version but with more features such as being able to add custom images as well as choosing whether or not the seal should be shown on mobile devices.

Risk-Reversal Guarantees

To use risk-reversal guarantees, you simply need to ask your customer to pay up front for any losses. They can either pay you a fee or put down a deposit that is returned if they don't lose out too badly.

This is a great way of protecting yourself against unexpected events, especially if you're selling something like equipment or software that could be damaged or stolen. You can also use it when selling new products, where there are no guarantees that they will perform as expected.

In the risk-reversal guarantees, you are offering to pay the buyer a premium over the market price for a product if the price of the product is lower than the price that you originally agreed upon.

Risk-Reversal Guarantees are a mechanism for risk sharing between two parties:

• If there is a loss, then I will compensate you
• If there is profit, then I will share it with you

Risk-reversal guarantees are a form of insurance that can be used to mitigate the risk of losses. They are designed to protect you from the possibility that a party involved in a transaction will not honor its commitments.

Risk-reversal guarantees are an important part of many transactions because they allow parties to exchange goods and services without worrying about whether they will be able to receive payment or if they will lose their investment.

Social Proof

Social proof is the most important trust signal you can use. It's not hard to understand why. You already know that people are influenced by what other people think of them. So if someone likes your product or service, chances are that others will too.

Social proof is a powerful trust signal because it empowers your customers to make an informed decision about how much they should spend on your products and services. If a lot of people are using your product, they'll be more likely to believe that it's good enough for their needs and will be more likely to buy it.

Here are some examples of how social proof can work:

You've got a huge number of followers on Twitter. They're all talking about how great your product is and how much they love it. This gives potential customers confidence that you've built something worth buying and makes them want to buy it even more.

You have a huge number of reviews for your product on Amazon or Google Play (or any other app store). This gives potential customers confidence that other people have found value in your product and makes them want to buy it even more.

Conclusion

If you're trying to improve your conversion rate by any amount at all, adding trust signals may help to increase the number of people buying from you. It's incredibly important that you do what you can to build trust on your website, because if you can't even earn your visitor's trust, convincing them to buy will be impossible. The only question is how you want to implement trust signals on your own site.

These signals are incredibly effective, but they don't do the work for you. It's also important to note that no one sign is by itself is a "magic bullet." For example, if you have a high conversion rate but also get a lot of spam complaints (the third sign), you'd be better off addressing those spam complaints rather than making more content. However, if you're struggling to make any sales, these trust signals might help you get customers who need your product or service the most--not just anyone who happens to come across your page.

A Step By Step Guide To Create Customer Persona

Have you ever wondered how to create a customer persona? It's not easy, but there are many ways to go about it.

Creating customer personas for your business is one of the most important steps in your marketing strategy. Customer personas are used to analyze the behavior of a new customer and gain knowledge from their feedback. Previously, you used to make an assumption about your target customers' needs and behaviors. But now with the help of customer personas, you can test them out before making any changes to your product or service.

In this article we'll learn how personas work, and how to use them in your sales process. We'll also explore some of the questions people have about customer personas.

Step 1: Here is a tried and tested method of creating customer personas with which you can ace your marketing strategy.

It is important to understand your customer, so that you can craft an effective marketing strategy. The best way to do this is by creating a customer persona.

1. Define your target audience and the purpose of their buying decision.

2. Write down the core values, traits and needs of this audience.

3. Identify the emotional drivers that motivate them to buy from you.

4. Write down their rational reasons for making a purchase decision.

5. Create profiles of multiple representative customers to understand how they use your product or service, how they feel about it, how they perceive your brand, etc.

Step 2: Use a spreadsheet and create it for several audiences you are targeting.

The next step is to use a spreadsheet and create it for several audiences you are targeting. A spreadsheet is a very powerful tool that allows you to keep track of all the data you need and organize it in a way that makes sense. For example, if you’re running an ad campaign, a spreadsheet will allow you to keep track of who purchased your product or service, when they purchased it and what time of day they did so.

When working with spreadsheets, it’s important to make sure that each column has the same number of rows and each row has the same number of columns (i.e., each cell should be filled with numbers). These rules ensure that data will be organized in a logical order and easy for people to read.

To create a spreadsheet, you will need several things to start with:

A list of your goals.

A list of your audience.

A list of their goals.

A budget.

Step 3: For each customer persona, give them an identifying name and use that in future communication.

For example, if you're selling to a young professional, you might create a persona of "Dave the Roommate." In your email subject line and in the first paragraph of your email copy, you could say something like "Dave the Roommate is looking for a new roommate." Or "Hi Dave! I'm selling my couch on Craigslist for $400."

In your first paragraph — or even better, in a couple of sentences at the beginning of each email — you can give a little more information about each persona:

"Hello Dave! My name is Jamie. I'm an assistant manager at Starbucks and I'm looking to rent out my couch until I find my next place."

This gives the reader something to connect with and remember, which helps make your brand more memorable and trustworthy.

Step 4: Find out their demographics such as their age, gender, marital status, education, profession etc.

For example, if you are targeting a particular age group that is between 18 and 24 years old, then you will need to know the following information about them.

Age: The average age of your target audience is usually around 18-24 years old. The exact age varies from case to case but it should be within this range.

Gender: Males and females are different from each other in many ways. You can use a gender target analysis tool like Google Analytics to find out more about the gender split of your audience.

Marital Status: Married people have a different life style and preferences than single people do. They spend more time with family members and less time on social networking sites like Facebook or Twitter. If you want to reach married customers then you can use a survey tool like SurveyMonkey or Qualaroo to collect data from them regarding their marital status and lifestyle preferences.

Occupation/Profession: We need to understand what their industry looks like and how it works. What kind of customers do they have? Are they looking for products or services? How much experience do they have with our competitors? What type of devices they use? What software they use and so on. This information will help us better understand why they buy from us instead of our competitors and what makes us different from other brands in this market space.

Step 5: Find out about their goals, values and challenges to find out what motivates them to buy products.

What are the customer's goals? How do they measure success? What are the challenges that they face that might influence their decision to buy from your company?

It's important to know what motivates customers to buy products, so you can create a product or service that meets their needs. If your product isn't compelling enough, buyers may not bother to buy it.

This can be done by asking customers questions and listening to their answers. You will be able to find out what they are looking for by asking them questions about their goals, values and challenges.

You can also find out about the problems that customers have with your competitors products by asking them questions like:

- Have you tried our competitor’s product before?

- What do you think about our competitor’s product?

- What do you think about our competitors services?

Step 6: Find out about other decisions they make apart from the ones related to buying your product or service.

You can't make a customer buy your product or service, but you can make sure that the process of buying is optimized for success.

Here are some ways to do this:

Know your customer. Who are they? What are their needs and wants? What's their lifestyle like? What kind of problems do they encounter in their daily lives? How do they like to shop? Are they willing to make an investment in your product or service?

Understand what motivates them. What drives them to buy? What keeps them loyal to one brand over another? Is it price, quality, convenience or something else entirely?

Determine what makes your customer tick. What makes them feel happy and satisfied with their purchase? Do they get excited about giving something as a gift or selling something at a profit margin greater than the cost of making the item itself? Are they looking for a deal or just happy that the price was right for them?

Create content that speaks directly to them. The internet is awash with information about tools, applications and services that can help you accomplish any task from home repair and remodeling.

Step 7: Understand the pain points of your customers so that you can position yourself as the panacea.

In order to do this, you need to understand what your customers want and how they feel when they don't get it. They may say that you're not offering enough products or services, but if they know what they really want, they'll be able to articulate their needs and make sure that you're aware of them.

This is also a great opportunity for you to learn about your competitors' offerings and see how your customers feel about them. By doing this exercise in advance, you'll be able to come up with ideas for new product features based on what your customers tell you about themselves and other brands in your industry.

Some people think it's impossible to know everything about every product or service on the market, but with some research into trends in technology and customer behavior, it's possible to figure out where the market is heading next.

Step 8: Understand how they would describe your product or service or what they would say after using it.

Describe your product or service to a potential customer. Understand why they would use it. Imagine what happens after they have used it. What would they be happy about? What could you do for them to make them happy (give them value)? How would they describe your product/service?  Who else are you trying to reach?

A person's needs are yours to define, and you should do so with care. Do your research, and avoid the temptation to assume that what's good for you is also good for everyone, because it's often not the case. The last thing that you want is to have a product or service that suits you but overlooks your customer's needs entirely. If you take the time to define your customers' wants and needs, you'll be able to develop a tailored solution or product which they'll appreciate more and may even feel as if they've been heard.

Step 9: Give specific examples of how they would use your product or service if you are selling something like furniture give specifics regarding the rooms size and color etc., as per the customer personas needs.

So if you are selling furniture, you'd want to narrow down your product. The Customer persona will have different needs and wants depending on their living situation, style of furniture they'd like to own, number of rooms they have in their home etc.

The more complete and specific the picture of your ideal customer becomes, the easier it will be to develop content tailored to their needs. It also makes you look as if you know what you're talking about and therefore increase your credibility with the visitors who judge on that alone.

Conclusion:

If you're going to create a brand, it makes sense to pursue a particular subset of the population. You can choose to target those who are like you, but that doesn't necessarily mean that the intended audience will resonate with your experience; different people ascribe value to different things, so making assumptions about your market is remiss. If you're going to market yourself and your products or services, be sure to do so in a way that speaks to as many people as possible, or at least as many people as you know about. It's always better to make mistakes with specificity than to make mistakes while blundering into the unknown.

A lot of marketers are guilty of telling their customers about every feature and benefit that their product has. I mean, why wouldn't you? These features can sometimes be very impressive and have potential to get your user interested in the product. But what if I told you that's not necessarily the best approach?

Product pages are the gateway to your brand. They should both provide visitors with compelling content and behave like good marketing. However, product pages struggle to easily communicate why people should buy your product, often being more akin to sales pitches than content designed to inform.

Pinpointing the specific areas you don't know how to improve is a great way to understand where your product needs improvement.

Don’t just list the features — show how they benefit your customers.

The best salespeople are those who can quickly and effectively demonstrate how their products or services meet the needs of their customers.

This is especially true when it comes to selling something as complex as an online course or software package.

So, how do you make sure your potential customers understand what makes your product unique? How do you show them how it will benefit them?

One way would be to simply list all of the features. However, this can leave out key elements that might be important to your audience — especially if they’re not experts in your industry and don’t have time to read through every page of documentation.

You’ve got a product or service that you want to sell. You need to convince people that it’s better than what they currently have, and the only way to do that is to show them how it helps them.

If you want to sell your product, then you need to show how it solves a problem for your customers. For example, if you are selling a new TV on TV shopping channel QVC, then you need to demonstrate how the screen on your TV is brighter than other TVs. Or if you are selling an iPhone 5 phone on a website such as Amazon, then you might want to show off how it has better battery life than other phones.

The same goes for any other business — if you want people to buy from you, then they need to see how buying from you will be beneficial for them in some way.

Once you know what your customer needs and how your product meets their needs, you can begin writing their ideal experience. Be sure to explain why someone would want to use your product in detail, including how it will improve their life and make things easier for them.

Lead with the customer’s story, not your own.

When you're pitching a new idea to your customers, it's tempting to focus on your product and your company. After all, you've worked so hard to get them excited about what you have in store, why not share it?

But when it comes to customer success, it's actually more effective to focus on the customer's story.

When you do this, you'll be able to tell your own story in a way that resonates with your audience.

As a business, you have to be able to answer the question: Why should your customers want to buy from you?

You can’t answer that question by telling them how great you are or how much money you make. You have to show them how great you are, and how much money you make.

Most start-ups do not have an answer for this question. So they focus on their own story instead of the customer’s story.

People don’t buy companies; they buy products and services. If your product is good enough, people will buy it even if they don’t know about it yet. But if your product is not good enough, no one will ever know about it!

Once you have convinced your audience that you understand their problems and that you can solve them, then it’s time for them to hear about your company. Start by telling them about what makes your company different from other companies in the industry, and then share how those differences will benefit their businesses.

Directly relate features to benefits.

Features are the things we like about a product. Benefits are how the product will make our lives better. The best way to show how a feature fits into the overall context of a product is to directly relate it to the benefits.

For example, if you're making a comparison between two products, you can say: "Product A has these features, which we love and which add up to its benefit:..."

This is much more effective than saying "Product A has these features, which are supposed to make your life easier." You don't need the benefit right away; you just need to know what it is. So put it in your opening sentence or paragraph. It's not enough that you have one good feature — you have to show how it relates directly to the benefit.

In conclusion, features are the things that make up a product. Benefits are the reasons why you should buy this product.

Use before and after examples where it makes sense

It's important to include before and after examples where it makes sense. For example, if you are talking about a website redesign, show three pages from the old site and three pages from the new one. If you are talking about an app redesign, show screenshots of the old version and two or three screenshots of what it looks like now.

It's also important to use screenshots because they can help illustrate your point. For example, if you are talking about how a certain feature will make your product more appealing to customers, show an example of how well it works in practice (not just an idea).

Break down the benefits for each audience segment that you’re selling to

The first step to creating a great product page is deciding what benefits you’re offering. This can be hard, especially when you’re selling complex products. What do you mean?

For example, if you are selling a product on the Amazon marketplace, and you have a customer that is in their 40s, then the benefits of your product might be:

- "I’m old enough to remember when I was in my 20s."

- "I can finally get some peace and quiet."

- "My kids don’t want to help me anymore because they are too busy with their own lives now."

For example:

- A client selling to a group of parents with children under the age of 12. This is a very broad audience segment, but there are still some common benefits that are great to highlight. For example, perhaps you can highlight how your product is safe and tested for use by kids.

- A client selling to an audience of business professionals who want to improve their productivity and focus. They may also have a specific need that your product solves. For example, they might be using email too much, so they want something that improves their email efficiency.

- A client selling exclusively to men who are interested in improving their performance in the bedroom. You can highlight all kinds of benefits here, including ways that your product can help them improve their performance through increasing blood flow or improving muscle strength and endurance.

For example, if you’re selling online courses to people who want to improve their writing skills, you might start with a list of what they get from your course:

• A better understanding of grammar and spelling
• The ability to write a more engaging email or blog post
• A boost in confidence in their writing abilities.

These are examples of how you could structure benefits into different sections of your product page. You don’t need to be exhaustive, but try to cover all the bases.

There are many benefits to selling your product to each audience segment.

1. Familiarity with the product: Most of your customers will buy from you because they know and trust you. That’s why it’s important to sell to them in such a way that the customer feels at ease buying from you.
2. Competitive advantage: The more people who know about your company, the more likely they are to buy from you. This is especially true when there are other competitors who have similar products but who aren’t as well-known or trusted by customers.
3. Brand image: If your customer has heard negative things about your brand, he may be less likely to buy from you because he doesn’t want to support something he perceives as bad. This will affect both short-term sales and long-term loyalty if he hears negative things about your brand on a regular basis (e.g., through reviews online).
4. Word of mouth: Word of mouth marketing is important for any business; however, it can be especially powerful when customers feel connected with other consumers who have purchased from your brand in the past or shared their experiences with friends and family interested in the same brand.

Conclusion

If you're going to write product copy that sells, you need to understand how to talk about the benefits, not the features. Most marketers and copywriters still don't fully grasp the concept of talking about benefits versus features, but it's an important distinction that can dramatically improve your conversion rates.

We found that when you talk about benefits and make your audience like you, they will trust you. And when people trust you, they're more likely to buy from you. One last thing: This post was written for conversion copywriting. That means the product descriptions include an offer and a call to action. The tone of these pieces is a little different from other types of sales pages; we still want to avoid hard-sell tactics, but we want to close the sale faster so we can move on to the next sale.

In the end, your product page will have a stronger value proposition if you focus on the benefits for the customers, as opposed to all of the features. Doing so can often lead to more sales and a more positive experience for your visitors.

Setting up live chat on Shopify is an essential step when first creating an online business. Never mind that you're in the process of building a store, live chat will be used as a customer service tool to communicate with customers, provide answers to questions they may have and deliver content at any time of the day or night. This depends entirely on how you plan your shop's functionality.

A live chat is a great way to start your online store. It gives your customers a way to reach you directly and it's an opportunity to answer questions and resolve issues before they push the «send» button. This guide will show you how easy it is to set up live chat on Shopify.

Do you want to set up live chat on Shopify? Live chat is one of the best ways to get feedback from your customers. It's like having a customer service rep on call 24/7. When your customers have questions and need assistance, they can just hit a button and get through immediately.

Step 1: Create your account

Creating your account for Live Chat on Shopify is fast, simple, and free. It also gives you the option to start with a free trial.

To start a LIVE Chat with your Shopify store, you'll need to create an account. This step is very simple and will only take a few minutes.

1. Create your account
2. Select a live chat channel
3. Set up your account
4. Let people know you're open for business
5. Start a live chat from the Shopify App
6. Answer questions and take payments

Once you have created an account, you will be able to access your Dashboard from which you can manage all aspects of your store, including online payments, shipping labels and more.

If you already have an account with Shopify, head over to the Shopify App Store and download the Live Chat app. You can also sign up for a free trial of Live Chat from within the app if you need to test it out before making a purchase.

Once the app is installed on your phone, enter your information into the settings screen.

Once entered into your settings page, click on “Live Chat” and then choose “Create Account”

Step 2: Add a Facebook Messenger chat to Shopify

The second step is to add a Facebook Messenger chat. This is where you will be able to interact with your customers, as well as other members of your team.

You can connect your Shopify store to Facebook Messenger using these steps:

1. Log into your Shopify admin and go to the Shopify app settings page 
2. Click on the Chat App Settings button. You will see an option to add or remove an existing chat application. Select Add New App and fill out the following fields:

Company Name — This is where you enter the name of your company, as well as its domain or URL (if it has one).

Website — Enter the website address where people can find out more about you and your business (for example, www.yoursite.com) if applicable.

Contact Email — Enter your email address here so that customers can contact you directly with questions or feedback about their online shopping experience.

Messaging Address — Enter an email address at which people can send messages (for example, support@yoursite.com). This is also where they'll receive notifications about new orders and other

From here, you'll be able to select which of your stores you want to add it to. We're going to select our shop's main page because we want everyone who visits our site to have access. Click "Continue" once you've selected which store you'd like to add it too.

3. Now that we've added it, let's assign it some permissions! Go back over to Shopify's dashboard and click on "Sales." Once there, click on Permissions at the top of the page. From here, click on "Manage Permissions." This will give us access to every part of our store!

Step 3: Get started building your bot

In this step, we'll create a bot that can send messages to your Shopify store.

Before you start, make sure you have set up an app in the Shopify admin panel. You can do so by following the steps in Creating a Store App. If you don't have an app yet, follow the steps in Creating a Store App.

Next, go to your store's administration page and select Apps. In the left-side navigation bar, click Add New App. In the Add New App popup window, enter a name for your bot (e.g., "My Chatbot"). Then click Save & Continue at the bottom of the window.

Now that you have your bot set up, you can start building your messenger chat to Shopify.

To get started, navigate to https://www.shopify.com/apps/shopbot/. Click on Get Started and then follow the instructions to create a free account.

You will need your Shopify credentials to log in when prompted.

After creating an account, you will be taken to the Shopify Console:

Your bot account is connected to your Shopify account so you’re ready to start chatting!

Step 4: Configure your bot's settings

To configure your bot's settings, follow these steps:

1. Click Settings in the left-hand navigation menu.
2. Click Bots on the left-hand navigation menu.
3. Select the bot you want to configure from the list of Available Bots and then click Configure Bot Settings on the bottom right of the screen.
4. Select which language you'd like to use for your chatbot and then enter your chatbot's name and a description for it (optional). You can also change its icon by clicking on the icon next to it and selecting an image from your computer or from your device's photo library, or by uploading an image using the Upload Image button at the bottom of this page.

You should also be able to access the bot's settings page where you can customize your bot's settings.

Here are some things that you should look at:

- The language and chat type — This can be set to English or Spanish, depending on the language your store is in.

- The user ID — This is a unique identifier for each customer that you want to interact with. You can use this in order to identify which customer is talking to your bot and what they're saying.

- The language of messages — You can choose from two options: English (default), Spanish/English. If you want to speak in another language, check out our list of supported languages

Step 5: Add bot flows for new visitors and returning customers

Now that we have a bot set up and ready to go, we need to connect it with the Shopify platform. This will allow our bot to send messages to customers and new visitors when they visit our website.

Before we can do this, we need to enable two things:

1) Messages for New Visitors & Returning Customers: In order to enable these flows, you will need to enable them in your store's Settings > Bot > Messages tab. If you don't already have it enabled, please follow the steps above under Step 3.

2) Message Templates: You will also need to create a new template in your store's Settings > Bot > Template section. This template will house all of your message templates and will be used by both returning customers and new visitors via email or SMS.

A bot flow is a sequence of actions that you can trigger by performing certain actions on your website. For example, if you add a specific product to your cart, and then click the “Add to cart” button, you can then trigger a flow that sends a notification to your customer that their order has been added to the cart.

To create these flows, first go to Settings > Chat Bot > Bot Flows in Shopify and select Create New Flow. When prompted, enter the name of the flow (you can use any name that helps identify it) and select whether or not this flow will be available for both new visitors and returning customers.

These are the two most common types of people who will visit your store, so it's important to make sure they're both handled properly.

New Visitors

A bot flow is triggered when someone lands on your site for the first time, either through a search result or direct link. This is the perfect place to show them a welcome message and let them know how they'll be able to get started with their purchase right away. You can also use this chat bot flow as a way to introduce yourself and your brand — after all, if they're browsing around, they probably want more information about what they're looking at.

Returning Customers

When someone signs up for an email list or clicks through from another site (such as Google), that person is a returning customer who has already visited your store once before — perhaps even several times. This means you should include a bot flow that lets them know about upcoming sales and discounts, or provides helpful tips for navigating their way around the site.

Step 6: Test your bot

This is the easiest step of the process. You can test your bot by adding a chatbot to your website. The best way to do this is to use an API (application programming interface) that allows you to run an instance of your bot on Shopify's servers.

At this stage, you won't be able to connect with customers directly because they're not using your app yet. They'll only see a message from Shopify telling them that their order has been placed and asking them to click a link in order for it to be processed.

You can also create a test account and send it messages to see how your bot responds. You can do this in two ways:

1) Click on the "New Message" button under the chatbot's name in the bottom-left corner of your Shopify admin. This will open a popup where you can enter text and send it as a message.

2) Click on the chatbot's name in the bottom-left corner of any page that has a chat window. This will open a popup where you can enter text and send it as a message.

Step 7: Set up Facebook ads to grow your audience

Facebook ads are a great way to get more people on your page and drive traffic to it. You can create an audience of people who have liked a product or brand they would like to see in the Shopify app, and then you can use Facebook’s targeting tools to target that audience directly with Facebook ads.

Facebook has made it easy for anyone to create a landing page that looks like the Shopify app itself, so you can use it as a way to convert those visitors into customers.

If you're not using Facebook ads yet, it's time to start! You can use FB ads to reach more customers with higher quality leads.

Step 8: Track conversion rates with Google Analytics

You can use Google Analytics to track how many visitors are converting into customers.

To do this, you need to get your website tracked in Google Analytics. Once it's set up, you'll be able to see how many visitors came from each of your ads and which ones were the most successful.

To set up tracking for Shopify, go to Google Analytics, then click on "Website" and then "Website data." Click on "Website data" again, then click "Add Website."

Once the site is added, click on the drop-down menu next to "Website owner" and select Shopify.

You can track the following:

• The number of visitors to your website
• How they got there (email, social media, direct traffic)
• How they engaged with you (visited a product page or search results)

The path they took from the first interaction to converting (a dropdown menu called “conversions” will give you insight into what steps people took to convert).

Step 9: Build a stronger brand with the ManyChat branding toolkit

You can create a chatbot by using the ManyChat branding toolkit. It’s easy to use and has an interface that looks like Facebook Messenger. After you’re done building your bot, you’ll be able to invite customers to interact with it via SMS or voice calls.

When you’re ready to take your Shopify store live, you can configure the app with the ManyChat branding toolkit. This will enable you to deploy a beautiful, custom brand in your Shopify store that matches the look and feel of your site.

The ManyChat branding toolkit is a collection of templates, ready-to-use designs, and design elements that will help you build your brand and make it stand out from the crowd.

It includes:

• Templates for logos, website headers, and more
• Logo kits for various sizes of logos and social media covers
• Brand assets for social media posts and emails

Step 10: Take Messenger marketing to the next level

Messenger marketing is a great way to connect with your customers. It's easy, it's quick, and it's fun. The only thing you need to do is make sure your store has a chatbot enabled in your admin settings.

Once that's done, you can start chatting with your customers. Here are some tips for getting started:

• Ask questions about their experience with your product or service.
• Share an article about their experience with your product or service.
• Offer suggestions for improvements based on their feedback.

The best part? Messenger marketing can be done on an ad-hoc basis, or you can integrate it into your existing marketing campaigns using Shopify's advanced messaging tools.

Messenger marketing is one of the most effective ways to reach customers on social media. When you launch a Messenger customer care campaign, you can leverage all the features of Messenger to engage with your customers.

For example, when someone messages you, they can see that you’re available to talk right away. They don’t have to wait for an automated response or be redirected to another page. And when you send a message back, it will appear in their inbox so they know you responded.

Conclusion

Shopify has gone a long way since its humble beginnings. Today, it is one of the leading providers of e-commerce solutions on the market and it shows no signs of leaving anytime soon. The live chat tool that Shopify offers to its customers is also a part of their growth and success. However, while remarkable in its many features, you must realize how important it is before you implement it into your website.

User-generated content (UGC) is a great way for you to interact with potential customers and for those customers to share their experiences. It’s one of the best ways to show your clients that you care about them and their experience on your website.

User-generated content is probably the hottest trend on the web today. You've likely seen user-generated content on Instagram and other social media platforms, but don't know how to use it in your eCommerce business? I'm going to show you how you can add user-generated content to your Shopify store with these five tips.

Tip #1: Add a User Gallery

User galleries are something that most stores should have in their site. There is no better way to engage with your customers, loyal followers and potential new customers than by showing them photos and videos of your products. We are in a world where there is more content than ever before and if you want to be successful online, you have to have a way other than publishing blog posts exclusively and hoping that people will find your content interesting enough to click through from social networks on a regular basis. User galleries allow users to reference your products and become familiar with them easily through a simple drag-and-drop interface.

Users will want to add photos of their products to the store they're viewing, so they can see them in their own cart or browsing the shop. The provided space should be used effectively, and making good use of it is important.

The first step to adding UGC to your shop is to create a UGC section in your store. The best way to do this is by creating a User Gallery. This will enable your customers to upload images of their work on the site and then vote for the best ones, which will become featured. Your shop's visitors will be able to see all of the user-generated content you have on the page and how it looks in real-time as soon as they click on it.

Tip #2: Give Customers a Reason to Submit Content

If you want people to submit content on a regular basis, you need to provide them with a reason. You could simply ask them via email or make it easier by giving them specific incentives like free shipping or discounts on future orders. But the best approach is to give them another reason to submit content—something that they can actively participate in and improve the quality of their own product photos, descriptions, and customer reviews.

It's simple: if you want to build credibility, create an incentive for your customers to submit content.

Vendors can always benefit from adding user-generated content (UGC) to their store. Why? Because it helps you earn new customers and gives your customers a reason to submit content.

Users are more likely to submit content if they have a reason to do so. A good reason is important because users have reasons for everything they do, so incorporating a sense of urgency may help increase your submissions. For example, if you're running a contest that encourages entries and customers are able to cash in on the prize by submitting their own content — this is a great way to increase their enthusiasm.

We all know that Shopify can be used for more than selling physical products. The possibilities are endless, and this is one of the reasons why we recommend leveraging user generated content as a sales-driver. In other words, it's a way to give customers an incentive to talk about your products to their friends, followers, and social networks. This is great for building brand awareness and generating inbound leads through organic channel growth.

Tip #3: Utilize User-Generated Content in Your Advertising Campaigns

Utilizing user-generated content in your advertising campaigns is the third tip for adding UGC to your Shopify store. This can be one of the most effective ways to get more traction for your product among customers who are already interested in it.

When it comes to effective advertising, it's all about the content.

The thinking is that if you can get your product or service in front of an audience who cares about what they're seeing, they're more likely to pay attention and be interested in your message. That's why user-generated content (UGC) is so important when it comes to advertising campaigns.

UGC is content created by people who are not affiliated with your company or its brand. It's usually something that someone posts on social media, such as Instagram or Facebook. UGC can be anything from a photo or video posted by a customer showing how much they love your product to a blog post describing why they love your brand and what makes them want to share it with their friends and family.

UGC can be especially helpful when it comes to building brand awareness because it gives potential customers a chance to see how much others love your company without having to spend money on advertising yet.

How do you know if the content that your users are providing is effective? It's simple: if your ads aren't driving sales, then it's time to reevaluate your strategy.

The most effective content on social media is often user-generated. That's because people are more likely to share something interesting or unique that they've discovered themselves rather than just looking at what others are sharing. That makes it easier for you to build relationships with your customers, which means they're more likely to be receptive when you send them more relevant messages about your products or services.

UGC campaigns can be used to promote an event, product or service and they are one of the most effective types of marketing campaigns. UGC campaigns have the potential to reach millions of people who are passionate about your brand.

Tip #4: Create a Dedicated User-Generated Content Page

Creating a dedicated user-generated content page is the most important thing you can do to start making money from your Shopify store. Here's why and how…

If you have done a search for user-generated content (UGC) on the Shopify store, you will have noticed the various plugins that can add UGC to your store. However, most of these plugins are fairly bulky and confusing. In order to help answer some questions about creating a dedicated user-generated content page, we'll outline 4 steps on how to go about doing this in the easiest way possible.

Step 1: Create a page for UGC

This might seem like an obvious step, but it's important to make sure you have a dedicated page for user-generated content. This way, you can easily add any new categories of content that you want to feature on your store.

Step 2: Add the plugin

Once you've created your new category page, it's time to install the plugin that will help you manage it. There are many plugins available, but we recommend using the Easy UGC plugin for Shopify. This plugin makes it easy to create new categories and add them to your store later on.

Step 3: Add content types

Another thing that's important to remember is that there needs to be a way for people who submit content to be able to edit their submissions or delete them entirely from your site if they don't want them there anymore. So make sure that you either create an admin section where they can do this or add another field in your product pages so they can easily edit their submissions there as well!

Step 4: Publish!

If you want to really stand out in the crowd, you should actively seek user-generated content that goes into your store. Not only will it improve your store's search engine optimization, but it'll also help bring back potential customers and enhance the experience for your online shoppers.

Tip #5: Show Off UGC on Social Media

In a world where everything is judged by its share of likes, shares, and followers, it's easy to get swept up in the hype.

But while social media is an important part of any business's marketing strategy, it's not the be-all-end-all. If you want your business to succeed, you need to focus on creating quality content that people will actually want to read.

UGC (user-generated content) is a great way to get started with this process. It can help you learn more about your audience and generate ideas for new content that they'll love.

Show off your store's UGC on social media. This will help you gain followers who are just as passionate about your products as you are. It also helps if they use the same social media platforms you do, but that's not always possible. Use hashtags like #shopify to get people to check out your shop's UGC when they search for them.

You don't have to buy advertising on social media to go viral. Your user-generated content can help you get noticed and generate sales without spending a dime.

Conclusion

One thing is certain: you cannot rely on your products alone to bring in consumers. Instead, it's essential that you establish a level of brand awareness and create a community-driven atmosphere on your store. Establishing your own forum can be a good start, but you can also try adding user-generated content to your Shopify store.

By the time you've polished your product enough to develop a Shopify store for it, you've probably given it serious thought – that's why you decided to build it. You've also probably encountered other entrepreneurs or small business owners that have done the same thing. If you're going to succeed, you need every advantage in your corner – user-generated content can be one of those advantages.

The bottom line is that creating a great product can take you a long way, but at some point, you might want to consider adding UGC. Of course, this isn't to say that it's all necessary. Some of the best shops don't use any user-generated content, but there are a number of situations where it can work well for you. It all comes down to your own business model and what works for you in the long run.

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If you are looking for the best couriers to partner with in the Philippines for your Shopify store, we have created this article specifically for you! We have done the research and have tested out the integrations they have for Shopify specifically for the Philippines, and the results will be listed down below.

• How to choose the best courier?
• Who are the couriers available in the Philippines?
• Which Couriers are the Best for Philippine-based Businesses using Shopify?
• What are the options available for integrating a courier or shipping company in Shopify for the Philippines?

How do you choose the best courier?

With the current rise in the logistics industry, there are a few factors to consider when selecting the top courier or shipping firm for your business. Particularly now, there are a plethora of alternatives practically at your fingertips. We want to make the wisest decision possible when it comes to the courier with whom we will work. Here's a list of things to know about according to wsi.ph:

1. Availability

Select a courier service in the Philippines that can meet your requirements. It is advisable to tell your selected firm of the expected monthly amount of shipments you will require.

2. Security

When it comes to managing your products, the best courier service in the Philippines will provide you peace of mind. Protect your organization from responsibility by reviewing your courier's insurance policy thoroughly. You may also seek for a courier in the Philippines who would offer tracking numbers for each cargo.

3. Service Types

Your courier service provider should be able to handle your products with care and speed, no matter how large or modest they are. Otherwise, your packages may suffer harm.

4. Service Coverage

Will your packages be confined to major cities, or will you also be shipping to outlying parts of the Philippines? Make certain that the courier is capable of making your delivery. In the Philippines, most courier services conform to conventional service zones. Some places still accept delivery outside of these areas, though for a fee.

5. Pricing

Couriers in the Philippines may provide superior services to mail, yet they are still quite inexpensive. However, pricing varies greatly across service providers!

6. Customer Service

The Philippines' most dependable couriers are supported by great customer service. A reputable team will assist companies solve with receiver difficulties in addition to taking excellent care of your shipments. When picking a courier in the Philippines, prompt and effective replies are also a major bonus!

7. Reputation

Customer reviews should assist you in determining what to anticipate from a certain courier service in the Philippines. Make a list of comments on shipping times, customer service, and product handling.

Who are the couriers available in the Philippines?

If you are looking for a list of all the courier delivery services in the Philippines, the government published and updates the list on this page of the DICT (Department of Information and Communications Technology) website: List of Authorized Private Express and/or Messengerial Delivery Service (PEMEDES) or Courier Service Providers

The list contains (as of Aug 2021) 110 companies that are authorized to do business as courier service providers. This list includes big companies and also the small players handling last mile delivery services. The list is frequently updated so be sure to check it from time to time. Below I've listed some of the most popular courier companies in the list that have nationwide or close to nationwide coverage, based on their Authorized Areas of Operation (in alphabetical order):

• 2GO Express, Inc.
• 3PL Service Provider Phils., Inc.
• A-Best Express, Inc.
• AAI Logistics Cargo Express, Inc. (d.b.a.) Black Arrow Express
• Airspeed International Corporation
• Entrego Express Corporation
• Fastcargo Logistics Corporation
• Fastrak Services, Inc.
• GO21, Inc.
• Intertraffic Transport Corp.
  JRS Business Corporation (d.b.a.) JRS Express
• LBC Express, Inc.
• PH Global Jet Express, Inc. (d.b.a.) J&T Express
• Quadx, Inc. (d.b.a.) Gogo Express
• Republic Courier Service, Inc.
• Wall Street Courier Services, Inc. (d.b.a.) Ninja Van
• Wide Wide World Express Corporation
• Ximex Delivery Express, Inc.
• Xytron International, Inc.
• ZIP Business Services, Inc.

This list is not exhaustive and will be updated once there are new companies making waves in the courier network.

Which Couriers are the Best for Philippine-based Businesses using Shopify?

There are 3 couriers that stand out when considering a company that will handle your packages. They are chosen because they have made the extra effort to develop Shopify Apps that can integrate with your Shopify store and make the courier booking process a lot simpler. Rather than booking the orders manually through their website or mobile app, the shipping companies listed below wanted to make this process easier for Shopify store owners here in the Philippines.

• Ninjavan

Ninja Van Shipping and Delivery enables effortless shipment order creation with Ninja Van delivery services for your Shopify orders via a personalised dashboard.

Deliver delight one parcel at a time with Ninja Van.

Ninja Van is a tech-enabled express delivery company providing hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, Ninja Van started operations in Singapore and has become the region's largest and fastest growing last-mile logistics company, with a network covering six countries across Southeast Asia - Singapore, Malaysia, Philippines, Indonesia, Thailand and Vietnam.

Merchants are able to ship using the Cash on Delivery (COD) and standard Ninja Van shipping services via this App.

• Entrego

Entrego is a technology-driven business solutions provider for the fulfillment and logistics needs of enterprises in the Philippines.

The Entrego App aims to automate the booking of Entrego service by Shopify users. As soon as the order is confirmed, it will be directly booked to Entrego. Shopify store users will also see real-time package status updates depending on the milestone from ensuring it's in Entrego reaches for delivery.

• Borzo (formerly Mr. Speedy)

Borzo - same day delivery in the Philippines

Borzo app allows you to:

• Add a new delivery method to your checkout page
• Receive the date and time of delivery for your customers
• Automatically calculate the cost of delivery for each client, depending on the distance, delivery time and weight of the item
• Set the time for order processing - the courier will not arrive unless you got your shipment packed and ready
• Set a margin for our services to earn some extra money, or vice versa - add a discount to attract customers with a cheaper express delivery option
• Place orders with the transfer of payment from the recipient: the courier will pick up the goods from the point of delivery, the recipient will give the money to the courier, and the courier will transfer it to you.

If you check the reviews of these apps, usually they are pretty low but do not fret - I encourage you to test them out first since these companies are taking notes from these reviews and are continually updating their appss fixing bug

How to integrate the Courier Shopify App?

The installation of these courier Shopify Apps are actually pretty straightforward. If you have some experience with installing other apps then this will also fit right home. There might be also some steps required, like setting up an account, API key, or warehouse addresses. I've outlined some of the most common steps below:

1. Create an account with the courier. Some couriers require you to have a contract with them, some you can simply create an account online.
2. Install the specific Courier Shopify App from the Shopify App store
3. Configure the Shopify App settings. Some apps might require an API key or username and password.
4. Some may require setting up your warehouse or fulfillment location address in the courier app.

Can I automatically book an order in the courier when the order comes in?

With the 3 listed options above, it is considered more of an "aid" to the Shopify admins rather than fully automating the booking process. You will still need to do some steps in order to book an order in the courier dashboard, while saving some time in copying the customer and order info to and from the Shopify and courier dashboard.

If you really want a seamless process - i.e. when an order comes in, it automatically books the order with the courier for pick up - then that will need some custom Shopify App development. This is because the process will require an API integration to the courier so no human intervention is needed when booking the order to the courier. 

With this route, you would need to allot some time and monetary budget for the custom Shopify App development. But once done, the ROI on this is really seen through the swiftness of your order processes and overall customer satisfaction. After all, the lesser time and manpower needed it takes to process an order, the faster it can get to your customer and increase their loyalty to the brand.

Final thoughts

Here in the Philippines, if you are just starting out with your ecommerce journey - there are a plethora of shipping companies or couriers who would help take your business to the next level. If you're using Shopify - make sure to consider Ninjavan, Entrego and Borzo as courier options since they have available integrations to reduce the processing time of orders. However, if your company is ready to scale, then the option of fully integrating the courier in Shopify through API is the best choice for fulfilling high number of orders quicker and improve your brand's value to your customers.