Conversion Rate Optimization (CRO) is the process of analyzing, testing and implementing elements to your landing page with the goal of increasing the conversion rates. I’ve been doing these for clients in the past couple of years and these are the usual steps that I take: (more…)
I ususally have clients who want to get started with their Shopify Dropshipping business but don’t have any idea yet on their store brand name – you might be in the similar situation. Especially in the ever-increasing market of general and niche ecommerce businesses, its harder to find a catchy and available domain name for your own online store. Luckily, you can use any of these business name generators to give you inspiration and find your brand name easier and faster. (more…)
When directing traffic to your ecommerce site through targeted ads, you don’t just link up your audience to your homepage – you give them the direct link to your product page. Your product page serves as your “landing page” or the first step to your sales funnel. To maximize the conversion rates, you have to make sure that the product pages contain these four elements: (more…)
Instagram is currently one of the best ways to show your authority in your niche. Generally speaking, when a visitor comes to your site, one of the things they check when considering buying something on your site is the number of social media followers you have – more often they check your Instagram followers and your Facebook Page likes. If you have a decent amount of followers, that signals to your new visitors that you are a credible company and other people are trusting you.
Here are the exact free methods that I use to increase the Instagram followers in my shop’s account: (more…)
Product research is one of the most important steps when starting out your Shopify dropshipping journey. You cannot start your Shopify dropshipping store if you do not know which products will sell best. Use this 6 tips for finding high selling or “winner” products that you can promote in your store immediately: (more…)
If you are just starting your dropshipping journey, testing out the waters or just had your first “Free + Shipping” item purchase, then you have probably realized by now that dropshipping is not an easy way to make money. It requires capital investment to setup your online store, a few more bucks to get your ads rolling, and even more cash if you are still testing out products. You should be ready to lose money upfront in order to get things right, find the right marketing tactic that works for you or find that ultimate winning product that will bring in the sales. (more…)
All over the blog posts, newsletters, and even on Youtube – people are saying that “Dropshipping is dead”. They claim that 99% of dropshipping businesses fail within the first 3 months, because the market is saturated – everyone is selling the same thing to the same audience.
To stand out, you have to be creative – your dropshipping store should offer something more valuable than others. One of the tactics that I’ve proven to improve conversion rates in stores is bundling products together. I’ve been implementing this tactic to almost all of the Shopify stores that I’ve worked on and it always works!
To give you an example: I worked on a health supplements Shopify store previously – not dropshipping. They were selling the same products as any other store in their niche – same brands, same items, same market. Their product bundling is what made them stand out and gain more conversions. If someone was looking for “Protein Shake A”, he can just go to the other online stores who were selling it, but we market it as “Get Protein Shake A with Vitamins A for only an extra $2!” and that improved the conversions and even raised the average order value!
Another example: in the travel niche Shopify dropshipping store that I own – I sell traveler jewelry. Everyone else is doing Free plus shipping, but the way I promote it – I do not just promote Necklace A and blast it into Facebook ads and Instagram influencers. Instead, I promote it as “Necklace A + Necklace B + Necklace C for only $25 + Free Shipping”. It works!
I hope this post inspires you to try bundling on your store. Or if you have already been doing it, let me know in the comments how it’s been working out for you!