Shopper Psychology – Learn These & Become a Better Marketer [INFOGRAPHIC]

Have you thought about why batteries are located near the checkout in the grocery? Or why almost all of fast food establishments have the same colored interiors? Have you ever had an “impulse” buy online with a product that almost spoke to you and played with your emotions up to the point that you said to yourself “I need this”?

This is the other side of marketing – Shopper Psychology. There are experts and companies that study the elements that influence a person to buy – online or offline. 16best.net has created this very detailed infographic all about Shopper Psychology – read through it and I’m certain you can implement some of these ideas into your own business:

Shopper Psychology

Best Niches for Print-On-Demand? These 25+ Niches With Facebook Audience Targeting Are Proven Buyers Already!

If you’re looking into creating your own brand through selling originally-designed t-shirts, hoodies, caps, mugs, phone cases, shoes, or almost any kind of product – then you’ve definitely been considering the Print-on-Demand model. There are a number of POD companies that are offering great products and services, but one of the main concerns you will have from the start is researching which audiences are willing to buy. Sure, you can definitely create designs for husky lovers and target them in your Facebook ads, but why not check first which niches are already proven to sell and not go in blindly with your testing.

Here’s our list of 25+ Print-on-Demand niches with Facebook Audience Targeting that have already been proven to sell:  Continue reading

Top 11 Shopify Dropshipping Stores Based On Traffic (With Real Stats)

Shopify Dropshipping has been a big trend in the past 2 years now, especially for those who want to be their own CEOs. But you’ll need to take a deep dive into researching for the best products to sell, what niche to target, where to get suppliers, etc. One of the quickest ways to get more information on these points is to take a look at the most successful Shopify Dropshipping stores that are successful right now. We will be able to determine that these stores are dropshipping their items based on these criteria:  Continue reading

Looking for Business Name Generators? Here’s the Top 10 Online Business or Brand Name Generators

I ususally have clients who want to get started with their Shopify Dropshipping business but don’t have any idea yet on their store brand name – you might be in the similar situation. Especially in the ever-increasing market of general and niche ecommerce businesses, its harder to find a catchy and available domain name for your own online store. Luckily, you can use any of these business name generators to give you inspiration and find your brand name easier and faster. Continue reading

Four Elements You Must Have In Your Product Page To Maximize Conversion Rates

When directing traffic to your ecommerce site through targeted ads, you don’t just link up your audience to your homepage – you give them the direct link to your product page. Your product page serves as your “landing page” or the first step to your sales funnel. To maximize the conversion rates, you have to make sure that the product pages contain these four elements: Continue reading

How to Grow Your Instagram Account Fastest, Most Targeted (and Free) Way

Instagram is currently one of the best ways to show your authority in your niche. Generally speaking, when a visitor comes to your site, one of the things they check when considering buying something on your site is the number of social media followers you have – more often they check your Instagram followers and your Facebook Page likes. If you have a decent amount of followers, that signals to your new visitors that you are a credible company and other people are trusting you.

Here are the exact free methods that I use to increase the Instagram followers in my shop’s account:  Continue reading

25 Pro Tips for Dropshipping Beginners

If you are just starting your dropshipping journey, testing out the waters or just had your first “Free + Shipping” item purchase, then you have probably realized by now that dropshipping is not an easy way to make money. It requires capital investment to setup your online store, a few more bucks to get your ads rolling, and even more cash if you are still testing out products. You should be ready to lose money upfront in order to get things right, find the right marketing tactic that works for you or find that ultimate winning product that will bring in the sales.  Continue reading

How To Stand Out from the Dropshipping Marketplace: Bundle Your Products

All over the blog posts, newsletters, and even on Youtube – people are saying that “Dropshipping is dead”. They claim that 99% of dropshipping businesses fail within the first 3 months, because the market is saturated – everyone is selling the same thing to the same audience.

To stand out, you have to be creative – your dropshipping store should offer something more valuable than others. One of the tactics that I’ve proven to improve conversion rates in stores is bundling products together. I’ve been implementing this tactic to almost all of the Shopify stores that I’ve worked on and it always works!

To give you an example: I worked on a health supplements Shopify store previously – not dropshipping. They were selling the same products as any other store in their niche – same brands, same items, same market. Their product bundling is what made them stand out and gain more conversions. If someone was looking for “Protein Shake A”, he can just go to the other online stores who were selling it, but we market it as “Get Protein Shake A with Vitamins A for only an extra $2!” and that improved the conversions and even raised the average order value!

Another example: in the travel niche Shopify dropshipping store that I own – I sell traveler jewelry. Everyone else is doing Free plus shipping, but the way I promote it – I do not just promote Necklace A and blast it into Facebook ads and Instagram influencers. Instead, I promote it as “Necklace A + Necklace B + Necklace C for only $25 + Free Shipping”. It works!

I hope this post inspires you to try bundling on your store. Or if you have already been doing it, let me know in the comments how it’s been working out for you!

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